AIDA is a highly important aspect of marketing that we must all consider when developing our marketing plans. Without such a plan the quality of your product will not have much of an impact on the success of your program. The first part of this acronym A stands for attention. This has never been as difficult as it is in the 21 first century. We are consistently bombarded with untold amounts of attention getters each day. As a result many of us have become numb to these attention getters. Once we have our clients attention we must raise their interest. How do we do this? This is where we must strive to promote all the benefits to our program. By promoting these benefits we can then move to establish an emotional connection between our product and customers. This emotional connection is the lifeblood of sales and will drive our programs towards sustainable success. By now we should have established this emotional connection. it is time to spring our move and wrap up the sale. The final letter is A which stands for action. If you have effectively created an emotional bond this part is simple. It is now time to cross the t's and dot the I's.
Stuart Derman Senior Undergraduate Student Parks, Recreation and Tourism University of Utah
Challenge is something that I seek out in my life. In the last five years I have become fixated with the idea of adventure. I started with short hiking trips and progressed to climbing Mt Kilimanjaro, the highest Peak in Africa. These unique experiences have since led me to become a graduate of the National Outdoor Leadership School. While attending NOLS, our expedition crossed the Homathko Ice Cap in British Columbia's remote and untamed Waddington Range. This was the most difficult and demanding experience of my life. Something changed in me during this month. I developed a passion to explore the seldom traveled parts of this wild and diverse world. Since returning from this amazing experience I have now begun to mentor others in mountaineering, and impart my love of adventure. The famous Adventurer Victor Sanders once wrote: "If You are not hungry, you are carrying too much food. If you are warm, you have too many clothes. If you are not frightened, you have too much gear If you get up your climb, it was too easy anyway" I read this for the first time while I was on a NOLS Expedition