The implementation and rise of social media has revolutionized the concept of marketing solely by word of mouth. Today we no longer need to talk about an organization in order to promote it. We can go onto Facebook and like a page and follow organizations on Twitter or LinkedIn. All of these connections allow customers to act as the representatives for these organizations. When you associate yourself with these electronic networks you are endorsing their product. By following online sites, the internet is quickly replacing the traditionalist views of word of mouth and are giving social media companies a huge amounts of power. Information is and always has been power. The shift in power to internet based companies for networking is why we must now learn about this new and rapidly developing medium. Understanding how to effectively use and manage your social media presence can be a huge asset to your organization. One of the new ways in which organizations are using social media not only as a way to get the word out but to also keep their customers engaged and thinking about their products. Companies are promoting their merchandise through contests and projects. These cultivate and maintain positive customer relationships. The constant web traffic allows all of the customers' connections to become an extension of their electronic reach.