Social Media Evaluation
The purpose of this evaluation was to create a baseline reading of what ArmorActive's social media presence looked like at the start of my internship.
Information is useless if it is not utilized. I have worked to clean up historical sale and lead data on ArmorActive's Salesforce to generate accurate data that can be used to develop effective. Marketing strategy. After cleaning up this data I was able to generate projection models that evaluate market trends.
Social Media Management
Managing social media at a corporate level is avery interesting and insightful experience. This job allows you to keep current up to the second on launches and announcements. Being in tech this is key to move as fast as this relentless industry.
A companies website in the 21st century serves as its public face. Managing a website is not a static process. It is highly dynamic and requires making decisions based on analytic reports. By effective reporting and following trends I can make informed decisions on how to guide people through the websites that I manage. This translates in increased leads and ultimately greatly contributes to the bottom line.